About Us

Workman Success Systems (WSS) is the premier coaching and consulting solution for real estate teams. With crowd-sourced content development strategies that help them stay on top of market trends, they provide cutting-edge tools and training designed to help you work smarter, not harder.
All WSS coaches are highly trained to ensure that they have mastered Workman Success’s proven systems and are expertly qualified to help you do the same. They are also active in the business, running their own successful teams using WSS tools, which allows them to deepen their understanding of the how and why of each specific process.

WSS coaching is completely module based, meaning that your coach will work with you individually to determine what your goals are and establish a plan to help you reach them by applying the systems and methods that are right for you.

Whether you’re an agent, team leader, or broker/owner, you can grow your business to seven figures and beyond by learning to operate the Workman Way.

Verl Workman

Verl Workman

CEO/Founder
Over the course of a career spanning nearly 20 years, Verl Workman has delivered over 1,000 seminars, webinars, keynote addresses and other motivational messages to real estate and sales professionals around the world. In 2016, Verl earned the Certified Speaking Professional (CSP) designation from the National Speakers Association. His winning attitude and undying passion infuse every encounter with a sense of discovery that empowers him to inspire his clients and truly change lives.
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Brianne Ika

Co-Founder/VP of Strategy & Growth
Brianne is committed to the success of WSS coaches, clients, and amazing team. She has spent the last 6 years working as Verl's right hand, and the last 4 years helping to build the amazing company you see today. She loves working alongside her brothers, dad, and husband every day and excited about the future of WSS.
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Brent Gray

COO
With more than 30 years of experience launching and managing businesses at both the CEO and COO levels, Brent Gray knows business. As the Chief Operating Officer at WSS, he is passionate about ensuring that every client and every WSS team member has the best career and life experiences possible. Brent is an avid tennis player, having competed at both regional and national levels, but finds his greatest joy with his wife, Trish, and their four children, eight grandchildren, and three dogs. "Turn your face to the sun and the shadows fall behind you."
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Rollin Johnson

CFO
Rollin Johnson is a seasoned Senior Operations and Finance Executive working with world class organizations focused on Real Estate, Financial Institutions and Technology. Prior to Workman Success Systems, Mr. Johnson was Senior Vice President for Bank of America (NYSE: BAC), one of the world’s largest financial institutions, member of the S&P 500 and a Fortune 30 company.
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Mark Sanderson

Operations Manager
Resourceful and highly organized Training and Development Manager with several years of corporate employee training dedicated to achieving business objectives by delivering proactive training programs and implementing sound organizational development processes, policies and procedures. Passionate about professional development and internet learning facilitation. Motivated and maintaining quality work ethics to improve organization and employee performance by creating an environment of mutual respect, trust, consensus-building and accountability. Proven ability to pinpoint, analyze, assess training needs within the business and translating those needs into actionable training initiatives also have the ability to assess the performance of existent training programs identifying points of improvement and developing new improved strategies and initiatives.
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Nate Workman

Sales Manager
With 15 years of successful sales experience in various industries, Nate has worked at WSS for over 3 years. He has been involved in many aspects of the development of WSS coaching programs as the company contiues to grow; he is known for leading a rockstar team, consistently pushing them to reach outside their comfort zones.
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Shilo Lord

Office Manager
Lover of spreadsheets and drinker of Thai iced tea. Theatre major currently starring in the role of Office Manager and loving every costume change that comes her way. She thinks that life in the mountain is great but prefers to be in her natural mermaid habitat gathering seashells in the salty air.
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Irene Landeros

Executive Assistant
Irene grew up in the Willamette Valley in Oregon. Dance, music, design, attending sports games, and exploring the outdoors are her biggest hobbies. Right after college she entered the real estate industry in 2011. Her experience ranges from the daily activities of being on a team to helping coach teams to grow their businesses. Irene moved to the beautiful state of Utah and joined WSS as an Executive Assistant to Verl Workman. She prides herself on providing excellent customer service and is always happy to assist you.
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Chett Jones

Client Support
With 20 years of client support experience and technical proficiencies, not only with WSS systems but all major platforms, Chett is our in-house technical specialist. Always ready and willing to help you and your business!
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Linzi Jackman

Client Success
Linzi was born and raised in the beautiful state of Utah. She loves spending time with her family and friends. She is outgoing, funny and loves meeting new people.
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Jay Whiting

Coaching Consultant/Personal Trainer
Jay is from Salt Lake City. Studied Business in Washington State. He is a Sales Coaching Consultant for Workman Success and the Fitness Trainer for Verl and company.
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Ryan Workman

Coaching Consultant
Born and raised in Salt Lake City, Ryan is experienced in sales across the country. He's the loving father of three girls (with one on the way), and the proud member of an Electronic Dance Music family. He loves to eat sushi, and especially enjoys trying different varieties in different cities when traveling with Verl on speaking tours. #familyfirst
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Jeff Gray

Coaching Consultant
Jeff Gray is a Coaching Consultant with Workman Success Systems. He works directly with real estate professionals across the US and Canada to educate them on the "Workman Way" and how to grow their business to another planet focusing on teams. He has worked in the real estate field for many years and has over 20 years of sales and ownership experience. Jeff resides in Draper UT and is married to his wife Amber. Together they have two young daughters who are his everything. His kids are his "why" and what motivates him to elevate every day. He loves to be active with his family and spend as much time as possible outdoors, hiking, biking, camping and traveling.
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Jon Miller

Account Executive
Jon Miller has been mentoring and consulting for businesses for the last 10 years. Jon’s love of technology and coaching others encourages him to always be on the cutting edge of technology, and he’s always learning! As Jon always likes to say “If you’re not learning daily, you’re failing.” He’s helped companies that range all the way from startups to 100+ employees. In his time off, Jon enjoys activities like camping and gaming with his wife and kids.
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Randy Cochrane

Coaching Consultant
Randy has coached, trained, and mentored thousands of entrepreneurs, managers, salespeople, and customer service representatives for over 25 years. He has extensive experience implementing systems, scaling companies, enhancing profitability, and achieving higher overall customer satisfaction.
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Robby McBride

Business Analyst
Robby is the office Harry Potter aficionado as well as a business analyst. He could school you on the particulars of real estate, as a future real estate franchise owner, or talk to you about his “Game of Thrones” theories. And if that doesn’t speak to his class, well you’d have to hear him play the piano.
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Dan Simon

Coaching Consultant
Dan has been in the real estate industry for over 20 years. He is passionate about helping people reach their dreams and beyond. He's been happily married for over 25 years. If you need useless movie trivia he's your man. He is sold out in love with his family and everything is done for them. That includes being a Christmas fanatic...twelve trees and always room for more!!!
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Coleen Workman

Client Experience/Queen
Cooking, carpooling, homework projects, two-door entrances with a "Use Other Door" sign, swimsuits, and high heels. These are a few things for which Coleen holds a mildly strong distain. On the other hand, design, books, boxes with exceptional packaging, museums, Weimaraners, laundry, handbags, and family are some of Coleen's greatest joys. Take note.
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April Critchfield

Marketing Director
April is thrilled to join the team at Workman Success Systems. April’s marketing background is extensively in the Real Estate Events industry. She loves to explore new cities and their restaurants, learn new things and meet new people. As a certified sports science nutritionist and StairMaster enthusiast, April also enjoys breaking down classic recipes to make healthier versions of them. She’s also a licenced Realtor with Keller Williams. April can usually be persuaded with a cold Diet Coke and a warm chocolate chip cookie.
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Anna Workman

Marketing Assistant
Anna is excited to be a part of Workman Success Systems this summer as a Marketing Intern. She is excited to have hands-on experience that will help her succeed within her chosen major. She is currently attending Utah State University. Anna enjoys music, singing, movies, and traveling.
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Anders Reber

CRM Manager
When not in the office, Anders (pronounced ON-dish), an Avid Utah Jazz fan, is probably watching the game. He manages our CRM platform and helps with marketing projects. He also enjoys long walks by the beach and horse back riding.
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Adam Reber

CRM Assistant
Born and raised in Arizona Adam has always preferred warmer weather but after moving to Utah he has learned the true value in having four seasons. His lifelong interest in technology and web design helps Workman Success Systems achieve the vision and goals we strive to reach.
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Matt Hill

Graphic Designer
Besides working for many years as a creative professional, Matt is a kinetic sculpture artist, enjoys origami, cooking, hiking, camping, skiing, and riding his motorcycle.
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Don Lambson

Graphic Designer
I am a one-time publication designer who now designs everything. My career began with Sam Battistone and Sheri Dew at This People Magazine - a regional publication that featured articles and photo shoots with Senator Orrin Hatch, Peter Vidmar, Sharlene Wells and Steven R. Covey. I have worked with companies like Novell, and Dahlin Smith White advertising in SLC, Durham Brands and Target. I am a husband and father to 5 boys and 1 girl, ages 30 to 15. Like Verl, for me family is first.
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Taryn Nielsen

Content Writer
Taryn is a creative and dedicated writer with experience in developing unique and original copy, content, and entertaining stories that provide a message. She loves playing tennis, reading, and spending time with her hunky husband outdoors and on long road trips. She places great importance on creative expression. Although she is quiet, Taryn brings positive enthusiasm and optimism to the table and can get along well with anyone. She also has her UT real estate license and is a published writer on Medium.com.
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Aiden Keenan

Content Writer
At work you can find Aiden with her nose in an online thesaurus, looking for the perfect word or losing her favorite pen in plain sight. She’s the kind of person who still handwrites letters, and her old soul makes her like black liquorice. She’s a surprising mix of serious looks and sweet-hearted comments. Don’t tell her to smile more! She will when she means it.
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Auston Youngblood

Video Editor/Videographer
Originally from Georgia, Auston (who’s parents almost named him Mac) has made Utah his home for the last 8 years! He studied advertising at BYU (but we won’t hold that against him). Auston can be found flying his drone while snuggling up with a really good burrito or some pho. Born on July 11, Auston is proud to share his birthday with Rapper Lil Kim and Bon Jovi guitarist Richie Sambora.