For Brokerages & Agents
Grow With Confidence: NextHome Growth Lab for Offices & Agents
The NextHome Growth Lab is an end-to-end technology system and leadership portal for broker/owners and agents that allows them to maximize their productivity and grow their businesses. Powered by Workman Success Systems.
NextHome AI
Role Play AI
Weekly Calls
Plans available for individuals & brokerages
Billed monthly • 12-month term
Everything in one place. Proven training, live coaching, and AI practice tools—organized into a single Growth Lab experience for your office.
The Growth Lab, built for momentum
Resources, AI powered, and ready to turn learning into production.
AI-powered Resources and Tools
Growth Lab provides fully searchable AI-powered resources, an arsenal of AI Bots, and AI-integrated training modules, including a fully customizable, interactive AI Role-Play Bot.
Weekly Role-Play Coaching Calls
Join like-minded professionals from across North America in interactive, engaging, and… fun role-play calls addressing the latest client objections and agent challenges.
Management Reporting & Tracking
Your analytics dashboard covers just about everything you need from management reporting and individual tracking to agent production, income goals, business planning, and so more!
Fast onboarding plan
Measurable progress
Culture-safe rollout
Real-world assignments
Workman Success Systems Training
Clear playbooks, measurable habits, and a practice loop (AI + live calls) that builds confidence fast.
BAM – Buyer's Agent Mastery
- 39 training videos + 47 downloadable resources
- Proven strategies for representing buyers, showing homes, and negotiating contracts
- Ideal for agents who want to master the entire buyer journey
SLAM – Seller Listing Agent Mastery
- 30 videos + 38 resources designed for listing success
- Techniques to generate, present, and close more listings in any market
- Built to help agents scale from 2 to 200 listings per year
RAMP – Rising Agent Mastery
- 73 on-demand videos + 38 resources in a guided 12-week curriculum
- Full transaction training for new and rising agents
- Self-paced learning to build skills and confidence
AMP - Admin Mastery Program
- 70 videos + 40 tools created by top real estate admins
- Operational excellence for assistants, coordinators, and support staff
- Empowers admin pros to become indispensable to their teams
SHIFT
- Structured modules with repeatable strategies to help agents handle objections, guide client conversations, and adapt to change
- Downloadable tools like scripts and calculators and storytelling examples
- Builds team consistency, client trust and agent confidence in any market
Practice & Coaching
- AI-powered Role-Play Bot: Endless scenarios designed to make you better
- Weekly Role-Play Group Coaching Calls: New weekly scripts, new participants, new confidence
- Templates, calculators, guides, worksheets, spreadsheets, and much more!
Specific to Broker/Owners:
Broker-Level Admin Console — Add/remove agents, control permissions, monitor adoption and engagement stats
Agent Pulse — Track performance vs. income goals, send notes and "to-dos" to your agents.
Office-Wide Custom Content — Upload and manage office-specific scripts, videos, SOPs, and marketing collateral
Agent Mentoring Tool — Full reporting & tracking, high level view of your agents' goals, including GCI targets, and projected production goals
Office Leaderboards — Set office targets, run contests, and view real-time agent/team standings
Individual Agents & Teams:
AI Practice Partner & Role-Play Platform — Built-in AI for daily script practice, objective handling, and skill building
Weekly Live Coaching & Training Sessions — Interactive roleplay and skill-building calls via Zoom
Personalized Learning Pathways — Self-paced modules and progress tracking for lead generation, listings, and conversion
Integrated Marketing Templates & Automation — Editable email/social templates, flyers, and drip campaigns directly in the portal
Performance Dashboard — Individual metrics on leads, conversions, and production tied to agent transaction data
“Rolling out NextHome Growth Lab with Workman gave our agents a shared language and a weekly practice rhythm. Listings and confidence both went up.”
– Dan T., Broker/Owner
Individual Agents
$99/month
- One Seat
- NextHome AI & Role Play AI
- Weekly Coaching Role-Play Calls
- BAM, AMP, SLAM, RAMP, SHIFT
- Daily Success Habits Tracking
- Top 50 Tracker
Billed monthly • 12-month term
Brokerage Owner
$349/month
- All agents in your office get access
- NextHome access for your entire office
- NextHome AI & Role Play AI
- Weekly Coaching Role-Play Calls
- BAM, AMP, SLAM, RAMP, SHIFT
- Management Reporting & Tracking
- Daily Success Habits Tracking
- Top 50 Tracker
- Agent Pulse
Billed monthly • 12-month term
License & Usage
Access is granted to the subscribing office’s broker/owner, active agents, and admins, or to individual agents if the Individual Agent plan is selected. Content and tools are licensed for internal training use only; you may not copy, share, re-publish, sell, sublicense, or redistribute any Workman Success Systems materials, videos, downloads, or tools outside your brokerage or with others. Term is 12 months; renews annually thereafter unless cancelled per agreement.