THE REVENUE GAP
You don't know what you're missing until you know your number.
Your next revenue opportunity might already be hiding in the business you have. Discover what your listings could be producing—and where money may be slipping through the cracks.
FIND MY NUMBER →Start with our free Lost Revenue Calculator. No complicated spreadsheets.
THE 1.5 RULE
Listings closed
24
Buyer sides closed
20
Average commission per side
$8,000
1.5 Rule benchmark
36
ILLUSTRATIVE REVENUE OPPORTUNITY
$128,000
16 benchmark-gap buyer sides × $8,000
Illustrative example only. Benchmark-based potential, not verified lost income.
START WITH WHAT YOU ALREADY HAVE
A properly leveraged listing can create opportunities for additional buyer-side transactions. The 1.5 Rule uses up to 1.5 additional buyer sides per listing as a benchmark. How does your production compare?
01
Listings closed, buyer sides closed, and your average gross commission per side from the last 12 months.
02
Compare your buyer-side production to the 1.5 Rule benchmark and estimate the commission opportunity.
03
See practical activities that could help you capture more value from listings you already earn.
One page. Three numbers. A clearer picture of your potential.
THE 1.5 RULE
1.5×
Open houses, sign calls, online inquiries, and neighbor conversations can create more opportunities from each listing.
The calculator compares total buyer sides with a listing-based benchmark; it does not attribute individual buyer deals to specific listings.
FREE FILLABLE PDF
The Lost Revenue Calculator helps you estimate how much additional buyer-side commission your business could produce against the 1.5 Rule benchmark.
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Compare your production with the benchmark
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Estimate the buyer-side deal gap in dollars
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See what recovering half the gap could mean
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Identify four places to improve your execution
WHERE THE MONEY LEAKS
It's not always about buying more leads. Sometimes the bigger opportunity is capturing more of the conversations and inquiries you already have.
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Are you turning visitor interest into follow-up conversations and buyer opportunities?
☎
Are you treating every inquiry as a chance to start a meaningful conversation?
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Are you using every new listing to spark conversations in the surrounding community?
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Are incoming online inquiries getting a fast, consistent response?
THE BIGGER PICTURE
Your listings are one piece of the puzzle. What about database engagement, lead conversion, missed appointments, and inconsistent follow-up?
A deeper Workman Success Systems business consultation helps identify where your business could be capturing more revenue—and which actions may make the biggest difference.
Find the gaps
Look at the activities and systems where opportunities may be slipping away.
Estimate the opportunity
Understand what improving those areas could mean financially.
Know where to focus
Prioritize the specific changes that could help your business capture more.
YOUR NEXT STEP
Start with a complimentary 15-minute strategy session. We'll discuss your business and whether a deeper 60-minute consultation is the right next step.
BOOK MY FREE STRATEGY SESSION →THE REVENUE GAP
You may not need to work harder or spend more. You may need a clearer picture of the opportunities already inside your business.
FIND MY NUMBER →The 1.5 Rule is a benchmark, not a guarantee. Calculator results are hypothetical estimates based on user inputs and do not establish actual lost income or predict future earnings. Results depend on market conditions and execution.