The AI Tools You Absolutely Must Use in 2027 (or Right Now!)

The goal isn't to use more AI. It's to get more out of the AI you use. [RE/MAX Exclusive]

October 22, 2026 @ 11:00 AM MDT

Days

Hours

Minutes

Seconds

Days

Hours

Minutes

Seconds

AI is moving so fast that keeping up can feel like a full-time job.

ChatGPT. Claude. Gemini. NotebookLM. AI-powered CRMs. New tools seem to appear every week, promising to save time, generate leads, create content, and transform your business.

But which ones are actually worth your time?

For this special, interactive, roundtable webinar, Workman Success Systems CEO Verl Workman is joined by special guests Brooke Sines, Kim Pratt, and Joe Peoples (all seasoned real estate professionals and Workman coaches) to cut through the AI noise with something more valuable than another list of trendy tools: real-world experience from real estate professionals who are actually using them.

We surveyed Workman Success Systems coaches about the AI tools they rely on, the workflows saving them time, the paid features worth the money, the tools that haven’t lived up to the hype, and the mistakes they see agents making. The responses reveal something important: the biggest opportunity isn’t necessarily finding more AI. It’s learning how to get more business value from the AI you already have.

You’ll discover:

The AI Tools That Actually Matter: Which platforms our coaches and top agents are using – and what they’re actually using them for.
AI Workflows You Can Put to Work Now: Practical ways to save time on listings, marketing, research, follow-up, presentations, and everyday tasks.
Free vs. Paid: Which AI upgrades may actually be worth the money – and when free is enough.
What Not to Do With AI: The shiny-object distractions, generic content, bad prompts, and other mistakes that can waste time instead of saving it.
What You’re Probably Missing: AI capabilities that can move you beyond occasional prompting and toward a genuine business assistant.

“Figure out what you actually need to solve right now to move the needle in your business and then decide if AI can help do that. Otherwise it can be a shiny object.” — Sara Guldi

This isn’t about using AI because everyone says you should. It’s about identifying the problems in your business worth solving, and determining where AI can help you solve them faster, better, or more consistently.

The goal isn’t to use more AI. It’s to get more out of the AI you use.

Register for the Webinar

Featuring

Verl Workman

WSS CEO, Master Coach, Business Consultant, JOLT Certified

Verl makes it his personal mission to develop amazing coaches. It takes thorough vetting and intense training. But it all starts with being a master coach himself, who leads by example.

Joe Peoples

Master Coach, Team Leader

As a Performance Development Coach and Real Estate Professional with over 20 years of experience, Joe empowers individuals to create freedom and live their lives more fully.

Brooke Sines

Senior Coach, Team Leader

While being coached through Workman Success Systems herself, Brooke doubled her business and transactions in the first year. She also grew her team from two people to a team of six within a short year and a half, not to mention expanding her business and team from the West Michigan Area to the Carolinas.

Kim Pratt

Certified Coach, Broker Owner, Speaker/Trainer, Top Producer, Team Leader, JOLT Certified

What People Have Said About Previous Webinars

“Each webinar is a revelation! The strategies presented are fresh, actionable, and have transformed the way I approach my business.”

Jessica M.

“Always ahead of the curve. These webinars provide insights you won’t find anywhere else. A game-changer for my team’s performance.”

Derek L.

“Starting out in real estate can be overwhelming, this series has given me clarity and direction. A must-attend for anyone serious about success in real estate.”