The way consumers search for real estate information is changing… fast!

Instead of simply typing a few keywords into Google and scrolling through a list of links, buyers and sellers are increasingly asking AI direct questions: Who’s the best agent in my area? What’s my home worth? Is now a good time to sell? What should I know before buying in this neighborhood?

The question for real estate professionals is no longer just “Can people find me?”

It’s “Will AI recommend me?”

Join Workman Success Systems CEO Verl Workman for a practical introduction to Answer Engine Optimization (AEO) – what it is, how it differs from traditional SEO, and what agents and teams can do now to increase the chances that AI tools recognize them as trusted local authorities.

You’ll learn the importance of…

• Providing clear answers to real consumer questions
• Hyperlocal content
• Reviews
• Consistent business information
• An optimized online presence

Verl will be joined by Bobby Kerr, “The Google Guy for real estate professionals”, and founder of LOC8, to take a closer look at one of the most important pieces of your local digital presence: your Google Business Profile. Bobby will break down how an optimized GBP can strengthen your local authority, improve your visibility in Google search and Maps, and help establish the signals AI tools use when identifying and recommending real estate professionals.

You’ll leave with a clearer understanding of where search is headed, practical steps you can begin taking immediately (with 3 FREE Workman Resources), and a better way to answer one increasingly important question:

When someone asks AI about real estate in your market, will they hear about you?