Every December, the real estate coaching industry hands agents the exact same broken formula: “Write down your 2027 GCI target, map your units, commit to 100 cold dials a week, chase production awards, and focus on capping.” And by February, over 80% of agents are exhausted, sitting in silence, and paralyzed by call reluctance.

The failure isn’t a lack of discipline – it’s that nobody in the community cares about an agent’s sales quota. Calling past clients and natural advocates solely to extract a transaction feels like taking. Clients can smell commission breath immediately, and agents end up avoiding the phone to protect their own dignity.

In this provocative, practical masterclass, veteran broker and coach Tammie Slay forces the question every agent must answer before January 1st: Who are you actually selling for?

When agents shift from self-serving commission quotas to a dollar-anchored, outward-facing Cause, the psychological friction of prospecting disappears. Asking for business stops being an awkward pitch and becomes an urgent invitation to partner in changing human lives. Backed by real-world proof*, Tammie demonstrates how relationship-first agents can engineer a continuous river of repeat listings from an intentional Champion’s Circle before 2027 even begins.

What Attendees Will Learn

The Science of Staying Unforgettable (Level 3 Influence):
Why the standard “Who do you know is looking to buy or sell?” immediately triggers sales resistance – and the simple, counterintuitive question to ask instead that programs your community to spot deals for you every week.

The Sticky Factor (Why Influence Precedes Referrals):
Why traditional real estate marketing vanishes the second your pitch is over, and how to build an authentic presence across your sphere so your community actively brings you up, talks about you, and recommends you when you’re not even in the room.

The Dollar-Anchored Cause Framework:
How anchoring annual production to a tangible community commitment completely removes the fear of the ask, eliminates “salesy” friction, and turns awkward sphere outreach into authentic leadership and service.

The Champion’s Circle Rhythm:
The exact 10-minute weekly touchpoint cadence that turns warm relationships into an active, multi-transaction referral engine – ensuring 2027 pipeline momentum starts before January 1st.