List Your Home ‘For Sale by Owner’
By Cleve Gaddis A recent Facebook post by a top-producing agent read: “I recommend that all sellers try for sale by owner.” I couldn’t believe it when I read it, so I read it twice. Yep, that’s what it said alright. It just didn’t use those words. Here’s what it did say: “Congratulations to my clients who received six offers in eight hours. The real estate market is HOT, HOT, HOT!” Potential home sellers might interpret this post as, “Why do I need to pay an agent if the market is so ‘HOT, HOT, HOT?’ Maybe I should try to sell by myself.” It’s great to celebrate your success and that of your seller clients, but I recommend you tell the whole story instead of making it appear that success came easier than it actually did. The next time you post, answer the following questions first:
- Exactly what event occurred that needs to be celebrated?
- Who made the great decisions that led to what happened?
- What was done in preparation to cause what happened?
- How long did it take to make the preparations?
- What concerns did the people involved have along the way?
- What event occurred? Jim and Jane got six offers and a contract in eight hours.
- Who made the great decisions? Jim and Jane did (they acted on your advice, which means others might need your advice, too).
- What preparation was done to cause the event? Jim and Jane worked on minor cosmetic changes based on your advice.
- How long did it take? A few weeks.
- What concerns did Jim and Jane have? They weren’t absolutely sure the cosmetic changes would make a difference (so they had to have faith).
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