Serving real estate clients

In real estate, the purpose of your marketing and communications is to keep you top of mind when people in your sphere are ready to buy or sell. But if your message isn’t refined, your consistent contact can quickly turn to hounding and begging for business, and that doesn’t work. So what is your marketing…

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As the leader of a real estate team, you’ll eventually have to identify what responsibilities are yours and not yours. Believe it or not, saying no to certain tasks and activities is a massive part of leadership and lends itself, oddly enough, to a “can do” attitude in your leadership. When you know what tasks…

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In this week’s Flash Briefing, well over half of all buyers, 56%, are facing bidding wars in their offers, so expect bidding wars to become more common. The average contract interest rate for 30-year fixed-rate mortgages increased. The FHFA is allowing borrowers to request a forbearance extension. Is your real estate business keeping up with…

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Between value propositions and testimonials, it’s common to hear the claim that real estate coaching changes lives. It’s such a massive claim that it’s hard to imagine how it happens. It’s true, then the people making these claims have a complicated story to tell — something like alchemy to convey — about how real estate coaching…

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Real Estate Team Huddles

When you’re on the field, huddling is how need-to-know information gets shared, changes get made, and assignments get handed out. But, what happens when we take the huddle format off of the gridiron and into our businesses? We see amazing results for our real estate teams when we consistently huddle. It’s a small commitment, but…

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This year, Leverage was about putting the phrase “ICAN” back into everyone’s vocabulary and to instill a belief in oneself. Having that core belief in yourself has so much say in our individual successes, or lack thereof.

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It’s tax season, agents! Filing your taxes is a little different than for a standard employee. Most agents, except on the rare occasion, are self-employed. You may see it listed as “statutory nonemployee” or “independent contractor” in your paperwork. As the sole proprietor of your business, it’s up to you to pay your taxes since…

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