Estimates show that individual real estate agents spend upward of $500 a year on training and development. How are you training your real estate team? Figuring out which trainings will drive the most engagement, reduce turnover, and increase client satisfaction is not just good for business – it’s essential to minimizing costs while also adding value to your team. How do you sift through the ever-growing options?
Workman Success Systems did some of the legwork for you: we commissioned a study on real estate teams that reveals the five best training categories you need to focus on to build success with your team. If you do nothing but focus on shoring up these five things, you’ll have done more than the average team to step up your real estate business and leverage your team to get more done, make more money, and retain more clients.
#1. Marketing to Attract Clients
This one might feel obvious, and it’s something that your team has almost definitely been trained in before, but the team study makes it clear: securing more new clients is a chief concern of most real estate teams. It’s no surprise that a steady stream of clients is a necessary part of the ongoing success of any real estate team. Training on how to better implement a real estate marketing strategy that targets new clients should be the top training priority for your team.
#2. Marketing Listings
Whether inventory is low or high, good marketing surrounding listings is essential to your team’s success and longevity. Seek out programs that give actionable tips on marketing listings and dealing with all kinds of market conditions. Making sure your team is up to date with current best practices in your market is one of the best investments you could make for your business.
#3. Working With Buyers
A real estate training program that focuses on working with buyers can save your team weeks of extra work every year. It can cost five times more to convert a new client than it does to retain an existing one. You’ve already done the work of generating leads; don’t give yourself more work by not recognizing the importance of training your team to work better with buyers.
#4. Working With Sellers
Working with sellers can be touch and go. If your team hasn’t been trained to approach sellers with care, your sellers could decide to list their homes for sale by owner. You know the statistics and what a seller gains by using a team of agents, but they probably don’t know what they’d be missing out on if they struck out on their own. If your team isn’t current with the best strategies for working with sellers, you’re probably leaving money on the table. Give your team the best chance of converting those selling clients by prioritizing training them in working with sellers.
Contracts sometimes get a bad rap. I’m sure you’ve never met an agent who got into real estate because of a passion for contracts. Even so, the importance of contracts is impossible to overstate. If you plan to kick your team into high gear in the coming year, they must understand contracts. If you don’t have a contract expert on your team, you have some serious training to do.
Training your team takes time and effort. Workman wants to help you streamline the process and plug into established systems that can help your team reach the vision you have for them. We have specific training dealing with all five topics mentioned above and covering many other topics your team can use to grow to heights they haven’t yet seen.
Save yourself some time and energy by scheduling a free consultation with one of our business analysts today and see what Workman Success Systems can help make of your real estate team.
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