Mike Coke

Master Coach, CEO, Team Leader, Broker Owner

Deforest, WI

Mike Coke is a results-driven real estate leader, coach, and entrepreneur who has been building high-performing teams and empowering agents for more than two decades.

A U.S. Marine Corps veteran, Mike brings the same discipline, persistence, and servant-leadership he learned in the Corps to the real estate world. Since launching his career in 2001, he has closed more than 3,500 transactions, founded and scaled Terra Firma Realty, and now leads a fast-growing organization within eXp Realty built around culture, collaboration, and performance.

As a national business coach with Workman Success Systems, Mike has helped countless agents, team leaders, and broker owners increase production, build systems, and regain control of their business and life. He’s known for his straightforward, actionable teaching style, blending data-driven strategy with the mindset and habits of elite performers.

Mike’s leadership philosophy is simple:

“Do what it requires. Stay consistent. Lead by example. And give more than you take.”

Through his coaching, live events, and his Barbells & Business movement… where agents combine physical training with business strategy… Mike is on a mission to help real estate professionals strengthen their body, mind, and business so they can lead others to do the same.

Agents who follow Mike are drawn to his authenticity, high standards, and his belief that success comes from persistence, integrity, and action…not luck.

Whether he’s on stage, on a webinar, or mentoring one-on-one, Mike’s energy is contagious, his message is practical, and his mission is simple: to inspire agents to think bigger, act bolder, and build lives they’re proud of.

Areas of Expertise:

Coming Soon!