Big V here! I’m going to help you get your real estate business back on track. Let’s dive into how we can recognize when things have gone off the rails and what we can do to set them right.
First off, many of you might not even realize that you’re off track. So, let’s assess where you are versus where you want to go. Being off track means you started with a specific goal but find yourself mid-year realizing you won’t hit that target. The question is: do we lower our goals, or do we figure out how to reach them? I believe in the latter—finding multiple ways to achieve our goals.
Back to Basics
In today’s shifting market, things are tougher than ever. While everyone scrambles for innovative ways to buy leads and boost marketing, I want you to do the opposite. Return to the basic fundamentals that have historically driven success in real estate. Execute these basics with unmatched precision and commitment.
The Difference Between Average and Exceptional
The difference between an average agent and an exceptional one isn’t in their innate quality but in their execution of the basics. Exceptional agents do the fundamental tasks better than the average ones. Let’s dive into some systems to elevate your performance.
What You Need to Do Today
Consider this: what actions today will pay off in 90 days? Immediate results are rare, so focus on long-term strategies. Panicking over immediate financial needs won’t help; instead, concentrate on consistent, productive activities that will yield results down the line.
Change the Conversation in Your Head
Your mindset is crucial. Negative self-talk, like doubting your abilities or blaming market conditions, will only hold you back. Shift your focus to what you can control: your effort, your prospecting hours, and your outreach activities.
Why Repetition Equals Mastery
Practice makes perfect. Repeatedly practicing your scripts and dialogues helps you master the art of communication in real estate. This practice enables you to listen and understand clients rather than just respond, improving your interactions and outcomes.
The Kaizen Principle
Every day, strive for small, incremental improvements. This is the Kaizen principle—progress over perfection. Each tiny step forward adds up, turning daily wins into significant achievements. Made 50 calls yesterday? Make 51 today. Had two conversations? Aim for three. Small steps lead to big gains.
Finding Balance in Your Life
Balance in the 5 F’s—Family, Faith, Friends, Fun, and Fitness—greatly impacts your finances. Neglecting these areas can harm your business. Ensure your actions align with your values and maintain a healthy balance to support your overall success.
The Importance of Accountability
Accountability is key. Whether you’re a team leader or member, holding yourself accountable to your goals, promises, and commitments is vital. Just as hiring a trainer ensures you show up at the gym, having a coach can help you stay on track with your business goals.
The Top 50 System
Let’s talk about the Top 50 system. This involves identifying the top 50 people in your network who you like, know, and trust, and who can provide you with at least one referral per year. Each month, engage with each person through personal touches—coffee meetings, calls, or face-to-face interactions. This system can transform your business with minimal cost.
The 3-2-1 of Real Estate Development
Lastly, the 3-2-1 system. Every day, call three past clients or people from your network, prospect for two new clients, and learn one new thing. This consistent approach will build your database, enhance your skills, and generate leads without any additional costs.
By focusing on these fundamentals and maintaining accountability, you can steer your real estate business back on track. Subscribe to my YouTube channel, and take a look at my video on “How to Get Your Business Back on Track”, then download my 86-50-1 ebook and the Top 50 Tracker (along with access to ALL of my downloads) and put these tactics into play!
