Leverage makes it possible to lift 500 pounds with only 200 pounds of force. Leadership leverage makes it possible to generate more revenue by duplicating yourself through others.  

To help you understand the fundamentals of creating leverage, let’s take a look at a see saw. With the fulcrum in the middle, the weight at one end is capable only of lifting the same weight at the other. In order for the lever to lift more, the fulcrum must be moved toward the heavier end.

What does this example have to do with creating leadership leverage? Everything. Let’s substitute the word “focus” for “fulcrum.” If you, as a leader, want to lift more weight, then you must move your focus toward the weight you want to lift. Leaders lift people. If you want to create leverage through people, then put your focus closer to your people.

Quite often I meet team leaders who are easily frustrated when team members fail to produce. It’s almost as if they are surprised… and they shouldn’t be. Most people don’t really understand what’s required to be successful in real estate. They need the team leader to help them understand. It’s the team leader’s training and coaching that creates leverage because the team leader is effectively duplicating him or herself through their team members, especially as the team members start finding success.

Creating leverage by growing a successful team has a couple basic requirements. First, the team leader must actually know how to be successful, and second, the programs and systems taught must be written out for others to follow.  In addressing these two basic requirements, keep the following in mind:

  1. There are No Secrets to Success.  It’s more about mastering the basics. Do you have good presentations, listing and closing action plans, and marketing systems? Focus on putting the basics in place, then build on them over time.
  2.  Anything done more than three times requires a written system.  How should your people answer the phone? What information should they collect from a buyer or seller prospect? What should they say when calling an expired listing? You’ll need systems for everything.
  3. Your Systems don’t need to be perfect. This is hard for many team leaders to understand, but perfection isn’t possible. Just write out what works for you and keep working with your team members until the systems are mastered. As you learn new ways to improve the systems, revise them and then train your agents on what you’ve learned.

Once you put the systems in place for your team, then make sure to focus on how your team members are applying these systems. What are they saying to prospects? What objections do they need to be prepared to overcome? Where do they need to improve? What are their results and where are they falling short? A leader’s job is to create an environment in which others can be successful through their own efforts using the leader’s proven systems. Increase your leverage by keeping your focus very close to the members of your team. You’ll notice a difference, and so will they.

By Cleve Gaddis

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