Roberta Voss began her real estate career at the young age of 5 years old, pitching her mom’s real estate business to new neighbors.
Years later, Roberta chose a career in law followed by serving in the Arizona House of Representatives for three terms. But she felt drawn to her real estate roots where she could focus on community service. At the age of 36, she circled back to the family business, where she became the driving force behind The Voss Team RE/MAX Professionals.
Despite having grown up in real estate and having flourished as a lawyer and politician, transitioning into the roles of agent and broker proved more challenging than she anticipated. Reflecting on this shift, Roberta admitted, “I would’ve thought that I could have figured it out by myself, but I felt disorganized. Especially in selling both commercial and residential real estate, I felt out of congruence with how to approach commercial real estate. I was spinning my wheels on a day-to-day basis.”
Roberta knew she needed real estate business coaching.
The Turning Point
Roberta was no stranger to the idea of using a coach as a real estate agent because her mom had been coached by Verl Workman, CEO of Workman Success Systems. Roberta learned Verl was leading a training session in her hometown and postponed a vacation to go listen to him. “I sat through the first four hours, reconfirmed what I needed, and went up to Verl during a break to discuss signing up with WSS,” Roberta said. “He called me the following week, did an intake, and found me a coach to work on my commercial sales.”
Workman’s approach with Roberta was a blend of accountability, vulnerability, and tactical tools to transform her business. Biweekly real estate business coaching sessions and actionable systems became the catalysts that streamlined her operations and refocused her priorities. “To be accountable to my coach and being able to be really vulnerable, express my frustrations and what I was thinking was great,” said Roberta. “I’d share an idea and then he would just always ask me, ‘Can I offer a different suggestion? Would you look at it a different way?’ And he would suggest a tool and it was what I needed.”
Transforming Her Team
Roberta’s team, consisting of three realtors and a transaction coordinator, now operates like a well-oiled machine. They focus on dollar-productive activities, ensuring that each member contributes to the team’s success while maintaining a healthy work-life balance.
“We now huddle four days a week and have 90-minute long team lunches on Tuesdays where we review the numbers of who is doing what and plan for the rest of the week,” said Roberta.
Roberta emphasizes the importance of strategic planning for each of her team members. Everyone creates a vision board and one-page business plan, which are reviewed and refined regularly. This meticulous planning has been instrumental in the team’s consistent growth.
Community Engagement and Client Appreciation
Before her Workman real estate business coaching, Roberta never held a client appreciation event. “I never thought I had enough clients to have a client appreciation party,” said Roberta. “Half of my clients don’t even live in Arizona as they’re investors.”
But in 2019, she had a pie in the sky idea — literally. She began her annual pie giveaway client appreciation program, an event that has grown exponentially over the years, from 20 pies given out the first year to about 350 pies last year. This event not only serves as a token of gratitude but also as a powerful networking opportunity.
Looking Forward
Roberta’s sights are set on expanding her team and aiding fellow agents in reaching their full potential. Rooted in skill advancement and strong relationships, she envisions these as the cornerstones of her continued success in the evolving commercial and residential real estate markets.
