Strategies and Systems That Increase Performance within Your Real Estate Team

Successful teams aren’t born overnight. They’re carefully built by implementing the right systems and strategies to support the team’s goals. If you’re trying to find the tools your team needs to succeed, there’s no need to reinvent the wheel. Look at teams who’ve thrived by using a few specific systems and strategies, and incorporate them into your workflows and routines. 

Daily Huddles

A daily huddle is a meeting that provides your team members a chance to connect with each other on a regular basis. Team members can use this time to update each other on their latest successes and challenges.

The team can provide support to each other when they know what their teammates are working on. Daily huddles are a good time to make sure everyone is on track and working toward the same goals. Teams that do a daily huddle are able to bring in more leads, close more deals, and drive more revenue. 

Daily huddles also support a positive team culture and allow everyone to participate in forming that culture. It’s important for team members to feel like they have an active role in creating and maintaining the team culture. When each member of the team feels some ownership of the culture, they’re more likely to feel fulfilled by it. This kind of culture decreases turnover and increases job satisfaction. Learn how to implement daily huddles!

The Top 50 

If your team isn’t already using a Top 50 system, you’re missing out on tons of business. The Top 50 is a list of people in an agent’s sphere of influence, so they might be from the neighborhood, relatives, or community members. These are the people that are most likely to send the agent a referral because they know and trust the agent. 

Referrals from person to person convert at much higher levels than other types of leads. When your team uses the Top 50 system, the amount of time and energy spent on lead generation will drop significantly. You’ll see more deals closed without getting any busier. 

Agents should be working to nurture their relationships with their Top 50 through regular personal touches and holding events. Any time spent improving connections with your Top 50 is valuable because the referrals you’ll get over the years from this list will be your most worthwhile asset. 

Daily Success Habits

If you’re not careful, hours upon hours can be wasted on activities that are not producing revenue. It’s easy to let unproductive time go by and not realize how much it adds up. When teams begin using the Daily Success Habits, you’ll see how efficiency soars. Your team will be able to do far more in far less time. 

The Daily Success Habits tracker enables each team member to look back at their days and see how much was accomplished. With that awareness, it’s easy to see where you need to improve or where you are having success. This system lets the team focus on where they want to end up without getting sidetracked along the way. 

This tracker uses a points system to encourage team members to complete their money-making activities every day. When using this tracker becomes a habit, your business will grow rapidly because you’ve eliminated unproductive activities. 

ABC Lead Tracking

Categorizing leads helps teams improve conversion rates by focusing on the warmest leads, while still keeping track of the others. Sort your leads into either A, B, or C groups. An A lead is someone you currently have an appointment scheduled with. 

It’s essential to give A leads your full attention and provide the highest quality of service in order to convert. To ensure these leads remain in the A lead group, each time you see them, be sure to schedule the next appointment. 

B leads are potential clients who are ready to sell within the next 30-60 days. You should follow up with these leads twice a month to see if they need any assistance and ask if they’re ready to schedule an appointment. 

C leads are people who are looking to buy or sell but not immediately. They’re typically 90 days or more away from being ready to move forward. Follow up with these leads once a month to check in on their timeline and offer your help when needed. 

Implementing this system will help your team understand which leads they need to be spending more time on and which leads are okay to check in with less frequently. This allows you to save time, while still moving leads toward becoming an active client at their pace.  

About the Author:

Rachel is a writer, marketer, and content creator at Workman Success Systems. After obtaining her Bachelor’s degree in English, she taught high school students about writing, persuasion, and creativity. She then took her passion for people and communication into the marketing field as she pursued an M.B.A. with a marketing emphasis at Utah Valley University. After obtaining her M.B.A, Rachel has focused on writing and marketing within the real estate industry.