Does the title of this article resonate with you? How often do you open your email box and someone is selling another new “system”? I get several every single day, and I’m sure you do, also.
There’s one for tracking leads, there’s one for communicating with leads, nurturing leads, analyzing leads, for your calendar, for your car’s maintenance, for the mileage on your car, for your payroll, for controlling the temperature in your office or home! Jeez…. you name it, and there’s a system for sale for it.
All of those systems require someone to “put the system into action”! That’s the toughest part. So, along come those more creative ones who have started entire successful companies to take the systems you buy, and put them into action for you. We are so busy looking at new systems to simplify our businesses and to make our businesses more profitable, with less hours invested, and we forget the main reason we do it. SYSTEMS ARE DESINGED TO BRING LEVERAGE INTO OUR LIVES. LEVERAGING OUR SYSTEMS MORE FULLY, ALLOW US TO ENJOY LIFE MORE! (that’s the part where you’re not at work!)
What does that even mean? Leveraging our systems means putting them to their maximum uses so that they take hours off your days, and people off of your payroll. The simplest CRM’s on the market can save you the cost of a part-time assistant. That’s worth its weight in gold! So, why are so many real estate sales businesses not profitable? Simple! Because they are not focused on their strengths and their focus gets more and more diffused because of the number of “new shiny objects” thrown at them daily. Where do we even begin to decide which one is for me. Which one will make my business, life and profitability all better?
Here’s a simple answer. Create a Business Plan. Then, stick to it! If you’re not sure about how to do that….ASK FOR HELP! You may have done a Business Plan at the end of ’17. Where is it? If it’s not thorough, redo it now! It’s never too late to create a great business plan.
Once you have a thorough business plan put together, and you have completed your SWOT (Strengths, Weaknesses, Opportunities and Threats), you can start to decide which systems support the business you are designing. And don’t lose focus! Stay with the plan! Don’t allow the many new ‘objects’ out there to distract you from the simple basics like Lead Generation, Lead Follow Up, and Face-to-Face with buyers and sellers. The more your business grows, the more you’ll be able to use the systems to free yourself up and make the business more sustainable.
Last tip: Do not bring on a new system, or new hire, until your existing systems and hires are operating at full strength. Tweak, and twist and change until everything is operating excellently! Then bring on your next one!
Time to get to work!
By Rick Geha
Rick Geha began his real estate career at age 22 and has been selling for over 36 years and has run, managed or owned real estate offices for the past 23 years. Rick’s love of people and mentoring their passions has lead him to a successful career as a speaker, trainer and coach. Over the past 15 years, he’s led more than 1,000 classes and workshops throughout the U.S. and Canada and presented keynote addresses to thousands of professionals from all industries and walks of life. Rick is proud to be someone who’s spent nearly three decades helping people worldwide discover and walk their path to personal freedom and is currently a coach with Workman Success Systems.
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