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Build a Powerful Online Presence for Your Real Estate Business in 5 Easy Steps
Real estate is a heavily marketed and highly saturated industry. As real estate agents, we need to be part-time marketers on a daily basis. We need to market our listings to potential buyers as well as ourselves to be hired for the job. Social media has shifted from an available marketing tool agents can use…
Read MoreAre We in a Housing Bubble?
As home values rise at stunning speeds, many people are growing nervous. There seem to be similarities between today’s market and the pre-2008 housing market, which led to the market crash and the Great Recession. Are they right to worry?
Read More5 Tips for Mastering Real Estate Social Media Marketing
Every real estate agent should have a social media marketing strategy. It’s an easy and low-cost way to get your name and brand top of mind to a large number of people. According to 47 percent of agents, social media marketing brings the highest quality leads compared to any other tech tool. More than three-quarters…
Read MoreNAR Takes Action to Drive Inclusivity in Real Estate Industry
The National Association of Realtors recently announced a mentorship initiative to match experienced agents with budding real estate professionals in historically marginalized communities. The new initiative is called NAR Spire and will improve real estate opportunities in underserved communities for both real estate professionals and potential homeowners. So what is the impact? How will Spire’s…
Read MoreUsing Real Estate Scripts to Convert More Leads
Whether you’re a new or experienced real estate agent, scripted, practiced dialogues can help you deliver the right message to your potential clients while prospecting. Real estate scripts can help you make each contact you have with a lead as effectively as possible. The LPMAAM Script The first time you make personal contact with a…
Read MoreFinding Inventory in a Low Inventory Market
It is easy for buyer’s agents to get as frustrated as their buyers when they can’t find a home due to low listing inventory, losing in multiple-offer situations, etc. But as the buyer’s agent, you have two options: you can be a part of the solution or part of the problem. When you allow yourself…
Read MoreLow Listing Inventory Marketing Strategies and Renters Shifting to Home Ownership
Low-listing inventory across the nation forces agents to use bold marketing strategies that message to potential sellers. Although competition among buyers remains high, more millennials are expected to make the switch to homeownership in 2021.
Read MoreEverything Real Estate Agents Need to Know About the Fair Housing Act
The month of April commemorates the passing of the Fair Housing Act of 1968 — a law that is still relevant for real estate agents today. Fifty-three years after the law passed, real estate agents remain in a unique position to uphold and advance the standards of fair housing opportunities as pillars of the communities…
Read MoreThe Fair Housing Act, Springtime Inventory, and New Construction for First Time Home Buyers
Low listing inventory and high demand has created a lean market for home buyers across the nation. On top of the increase in median listing price, first-time homebuyers face the added challenge of rising material costs for new construction homes. The month of April marks the anniversary of the 1968 Fair Housing Act — making April a time to remember America’s history of financial discrimination and a time to support a future of equal opportunity in the housing market.
Read MoreHow Agents Make Daily Profit with the DSH Tracker
For real estate agents, it’s difficult to measure a successful day versus an unsuccessful one. It’s not always clear whether a full day of work will amount to any real profit. After all, you’re your own boss; you don’t clock in. Your success is based on the activities you choose to fill your schedule with.…
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