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From Building Hospitals to Building Relationships: Doyle Spencer’s Path to Real Estate Success

After transitioning from a demanding construction career, Doyle embraced coaching to build a sustainable real estate business. By crafting a strategic plan, mentoring his team, and shifting his focus toward high-value land transactions, Doyle transformed challenges into opportunities for growth.

His commitment to leadership has not only driven the Spencer Team’s success but also created lasting relationships and a fulfilling career doing what he loves.

Case Study

Doyle Spencer, left his job as a construction project manager and joined his wife in real estate to form the Spencer Team where . gaining success in the competitive Houston real estate market.

Here’s how Doyle did it:

After observing his wife’s success in real estate, Doyle decided to leave behind a high-stress career in construction, where he managed hundreds of people daily. Together, they set out to build a team that would allow them to create meaningful client relationships while balancing personal and professional goals.

Building a real estate team is no small task—balancing my shift toward land transactions while ensuring our agents grow wasn’t always easy. But challenges are where growth happens, and every hurdle we’ve faced has sharpened our focus and brought us closer to achieving our goals.”

Doyle’s objective was to create a thriving real estate team while shifting his personal focus toward land transactions. Additionally, the Spencer Team sought to elevate their agents’ performance by helping them achieve higher production levels, such as the RE/MAX Platinum level ($250,000 GCI).

Doyle credits much of the Spencer Team’s success to their partnership with Workman Success Systems. Guided by their coach, Tammy Slay, the team developed a strategic plan that they revisit annually to assess their goals and set new benchmarks. The team also embraced streamlined processes, allowing them to reduce administrative burdens with Workman’s  integrated tools.

Doyle expanded his expertise, earning an Accredited Land Consultant designation, allowing him to pivot into high-value land deals, further diversifying the team’s portfolio.

Tammy has been a game-changer for us. From day one, she helped us build a strategic plan that gave our business direction.” 

Benefits

Doyle and his team saw back to back . year over year

“Every year, Tammy pushes us to revisit and raise our goals, keeping us on track. Her guidance, along with the tools from Workman Success, didn’t just simplify our processes—it gave us the space to focus on what we do best: building relationships and closing deals.”

  • Within the first year of coaching, the Spencer Team doubled their commission from $250,000 to $500,000 and then doubled it again, reaching over $1 million the following year.
  • Transaction Growth: The Spencer Team realized tremendous growth, scaling from 30-40 transactions annually to averaging 100 per year.
  • Client Retention: With six client events per year, including their popular crawfish boils, Doyle’s team focused on client retention, building lasting relationships with 75% of business stemming from past clients and referrals.
From the Client
"When our clients sit across the table from one another at our events, they realize that everyone receives the same great experience. That trust leads to powerful referrals."
Workman Success Triangles
Doyle Spencer
The Spencer Team
Inspiration

Doyle found joy in leadership roles throughout his life, .

I’ve always found joy in helping others grow—whether it was leading Marines, managing construction projects, or now guiding our real estate team.”

His motivation for building a real estate team stemmed from his desire to develop and mentor others.

There’s nothing more rewarding than seeing our agents hit their goals and knowing I had a hand in their success.”

For Doyle, leadership is about building meaningful relationships and creating opportunities for others to thrive, both personally and professionally.

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Come see for yourself — Doyle’s results are typical of clients who apply the systems, processes, and behaviors their coaches identify as missing from their business.

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