After more than a decade in the corporate world, Lainey entered real estate in 2021 and never looked back. She reached her $1M GCI goal within 5 years and continues to grow with the guidance of her coach, Leslie, and the tools provided by Workman Success Systems.
Here’s how Lainey did it:
Lainey left a stable corporate career in contract negotiation in search of more flexibility for her young family, but entering real estate meant giving up a steady paycheck, structured hours, and built-in support. As a solo agent, she quickly realized the demands of doing everything herself, especially after being diagnosed with breast cancer during her second year. Balancing motherhood, recovery, and a business all at once tested her resolve.
“Breaking away from the security of a corporate job and having to scrape and claw from the bottom for everything was a huge mindset shift. Then getting diagnosed with cancer in my second year made me rethink how I was doing all of it.”
Lainey set a long-term goal from the beginning: to hit $1 million in total GCI within her first five years in real estate. She also aimed to create a business model that supported her family life, without sacrificing the quality of service her clients deserved. Over time, this evolved into forming a small team built on shared values, clear systems, and mutual support.
In 2024, Lainey began working with Workman Success Systems coach Leslie Guilley, who helped her tackle inefficiencies, define her role, and build scalable systems. One of her first moves was hiring a transaction coordinator to ensure consistency across every deal. She then added a carefully selected agent partner whose strengths complemented her own. Together, with the support of Workman tools – like the Top 50 Tracker and weekly role-play calls – Lainey created a business framework that delivers a seamless client experience and protects her time.
“Leslie helped me realize I didn’t have to do everything myself. She gave me permission to build support, and then showed me how.”
“Having Leslie as a coach has been one of the biggest blessings in my career. She listens, she pushes, and she always brings me back to my ‘why’ when things get hard.”
Through her work with Leslie, Lainey began to shift from reactive to intentional leadership. Instead of carrying the weight of every task, she built repeatable systems, leaned on smart delegation, and focused her energy where it mattered most: serving clients and supporting her small team.
That clarity didn’t just reduce stress; it elevated performance. With Leslie’s guidance, Lainey fine-tuned her schedule, got serious about boundaries, and began attracting the right team members – those who shared her values and vision. Her business became more balanced, more sustainable, and more aligned with the life she wanted to lead.
“We’re not trying to build an empire, we’re trying to build something meaningful, efficient, and sustainable – something that allows us to take care of our clients and still live our lives.”
Lainey’s business grew steadily and intentionally – from $100K in her first year to nearly $360K in year five – surpassing her original $1M GCI goal months ahead of schedule. As her business matured, Lainey proved that intentional growth doesn’t mean sacrificing excellence. By building systems, focusing on consistency, and surrounding herself with the right support, she achieved strong revenue growth while protecting what mattered most – her family and her health.
That same intention shaped how she serves her clients and leads her team. Every decision is filtered through one simple question: is this the best possible experience?
“If we put our client hat on and ask, ‘Would this feel really good if this were our experience?’ that tells us everything we need to know.”
Today, Lainey’s business stands as a reflection of balance done right: steady growth, consistent care, and a team built not for scale, but for sustainability, trust, and shared values. Cancer clarified everything for Lainey. She stopped chasing volume and started building something real, something that would serve her family and her clients without costing her either one.
Come see for yourself — Lainey’s results are typical of clients who apply the systems, processes, and behaviors their coaches identify as missing from their business.
