Layne’s strategy became clear once she fully committed to Workman Success Systems: structure her days, focus on key pillars, and embrace collaboration. She realized that success required more than effort—it demanded consistency and systems. With her coach’s encouragement, Layne fine-tuned her business and followed through on her commitments, reaching $6 million in sales and setting herself on track to reach RE/MAX Platinum status—an accomplishment she once thought was well beyond her reach.
Here’s how Layne did it:
By late 2022, Layne Mureddu found herself at a crossroads. After five years in real estate, she was facing one of the most difficult periods of her career. Q4 had passed without a single transaction, forcing her to dip into savings and rely on credit to sustain her business. Feeling demoralized and uncertain about the future, Layne began to question the value of continuing with her Workman Success Systems coaching program, which was set to end in a few months.
“I had not had a single transaction the entire quarter of the previous year… I had to give myself a business loan. I needed to get a credit card with no interest for a few months, because I was having to carry everything on a credit card. I had no money coming in.”
Layne’s primary goal was to reignite her business and avoid financial hardship. She needed a clear, actionable plan to rebuild momentum, regain stability, and grow her real estate transactions. With several months left in her coaching program, she made a decision: if she was going to renew, she needed to make the most of the program and use every tool and resource Workman had to offer.
With the support of her coach, Stephanie Verderose, Layne chose to commit fully to the Workman Success Systems’ methodology. Stephanie’s soft but consistent encouragement gave Layne the space she needed to reflect on what she wasn’t doing. Recognizing that she hadn’t implemented the program’s recommendations consistently, Layne decided to immerse herself in the Workman Way. She started attending mastermind meetings, doing role-plays with colleagues, and following the structured plans for daily operations.
Layne also refined her four key business pillars, which included Lead Generation, Open Houses, Team organization, and Networking.
“What Stephanie did, which was the absolute best thing any coach could do for me, is she let me vent. Not that I was in a rage or anything; I just stated how I felt and why… Stephanie’s very soft with me, offering superb ideas and ways to structure what I do, but she just kind of lets me be me.“
“It’s amazing what that leveling up of commitment does. I thought I was doing a pretty good job, but when I made it my purpose to commit to everything I was being coached to do, it took my business to another level!“
Layne’s newfound focus and consistent efforts paid off, enabling her to reach the prestigious RE/MAX 100 Club milestone with over $100,000 in gross commissions.
With $3.5 million more in listings and pendings, Layne was on track to achieve RE/MAX Platinum status—an accomplishment she once thought was far out of reach.
“I reached a level in RE/MAX that I never thought possible. By May, I had over $100,000 in gross commissions and hit the 100 Club… Now, I expect to make Platinum—something I once thought was far out of reach.”
Layne’s story emphasizes the value of relationships and collaboration, finding inspiration from her role-play partners and the mastermind meetings. Through this process, Layne gained the tools she needed to stay accountable and focused, not just for her own success, but to help others thrive as well.
“It’s amazing what happens when you fully commit to the process. Once I stopped holding back and did everything I was supposed to, my business completely transformed.”
With Workman’s coaching and a commitment to the process, Layne transformed uncertainty into opportunity. Her experience shows that even when things seem bleak, perseverance and following through with the right systems can unlock possibilities that were once thought out of reach.
Come see for yourself — Layne’s results are typical of clients who apply the systems, processes, and behaviors their coaches identify as missing from their business.
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