Rocio’s story is a testament to the power of choosing alignment over hustle. After overcoming depression and disconnection, she embraced a new version of success—one that values peace, fulfillment, and purpose just as much as performance. She now believes that when leaders do the inner work, the outer success naturally follows.
Here’s how Rocio did it:
Before Workman Success Systems, Rocio’s team looked successful from the outside—jumping from 60 to 111 transactions in a year. But beneath the surface, things didn’t feel right. They were saying “yes” to everyone and everything, building a team around their agents instead of designing a business aligned with their own goals. Despite working with a previous coach focused on hitting revenue milestones, Rocio felt disconnected and unfulfilled. The pace was unsustainable, and Rocio found herself on the verge of burnout, struggling with balance—especially in her personal life.
“It was awful! We were building something that we really didn’t want… We were building a team where we were saying yes to everyone. I didn’t know what I didn’t know.”
Rocio didn’t just want to grow a business—she wanted to grow a life she was proud of. Her goal was to build a team that aligned with her values, brought joy, and allowed her to be present for her family. She sought clarity, systems, and a leadership approach that would let her honor herself, her business partners, and her vision.
When Rocio was introduced to Workman Success Systems through a speaker presentation, something clicked. Words like “family,” “systems,” and “balance” stood out—something her previous coaching hadn’t emphasized. Under the guidance of her Workman coach, Michael Harmon, she began building not just a business, but a structure that supported her as a person. Her coaching focused on mindset, clarity, and values—working from the inside out to create sustainable growth and joy. She also embraced Workman’s Top 50 strategy, allowing her to refocus on the people that mattered most and fueling organic business growth. The Top 50 strategy helped Rocio reconnect with the heart of her business—relationships. It reminded her why she got into real estate in the first place and became a cornerstone of their lead generation and referral-based growth.
“Michael worked on us from the inside. And so when you work on your inside, your outer world starts to reflect that. And I think that was the coolest thing that he really did!”
“He got me to remember why I did real estate in the first place, which was the relationships and the people at the end of the day—which is what I love and thrive in. And the Top 50 has been a big thing for us, which we preach, and it just keeps coming!”
Working with Michael helped Rocio reconnect with her passion for people and relationships—the very reason she entered real estate. Instead of being driven solely by numbers or rapid growth, she began to lead with intention, clarity, and heart. This shift brought peace, purpose, and renewed energy to her business.
Her team became more selective and strategic with hiring, focusing on cultural fit and aligned values. This not only strengthened the team’s performance but also created a more positive and empowering environment. Rocio and her business partners built deeper trust and communication, creating the most joyful and productive season their team has ever experienced.
“Michael got me to a place where honoring what I wanted for myself was okay. And when you do that, and you step into alignment of who you are, things start to flow.”
She also realized that asking for help isn’t weakness—it’s the beginning of transformation. When you’re ready, the right guide will appear.
“You don’t have to be the same person you were a year ago—or even a month ago. When you decide to change, and you’re willing to ask for help, everything starts to shift.”
Now, Rocio is living proof that when leaders do the inner work, their businesses—and lives—transform in ways that go far beyond numbers.
Come see for yourself — Julie’s results are typical of clients who apply the systems, processes, and behaviors their coaches identify as missing from their business.
