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Shaun Ashley's Focus on the Family: A Transformative Experience for Him and His Agents

Shaun leads a high-performing team of seven along with additional outsourced transaction coordinators. His focus has been on building a business that positively impacts others, not just himself.

With Workman Success Systems’ guidance, Shaun not only grew his business but also found balance, allowing him to focus on what matters most – his children.

Case Study

Shaun’s struggle of running a brokerage, actively selling, and staying connected to his children led him to Workman Success Systems coaching and a .

Here’s how Shaun did it:

Shaun was struggling to balance business growth with personal priorities, especially after realizing that being constantly available on the phone had negatively affected his relationship with his children. Shaun needed to free himself from operational tasks and create a team that could perform well independently.

“Letting go of control wasn’t easy. I kept trying to do everything myself, thinking that if I didn’t, things would fall apart. Anytime the phone rang, I’d answer, ‘This is Shaun.’ It became a running joke with my kids, but looking back, I saw the disappointment in their faces. That was the moment I realized something had to change.”

Shaun’s primary goal was to build a team structure that allowed him to scale his business while also maintaining a harmonious work-life balance. He sought to empower team members to succeed independently, aiming for them to not only achieve financial milestones, but also personal growth, all while reducing his direct involvement in daily operations.

Shaun’s transformation began with coaching from Workman Success Systems. Guided by coach Rob Leggat, Shaun learned to delegate responsibilities, building a structure that allowed his team to thrive. By outsourcing his administrative tasks and focusing on his team’s development, Shaun cultivated an environment where everyone could grow. His strategy included moving away from working directly with buyers to focus on mentoring his agents.

The impact Rob has had on me has been amazing. It’s not just about business—he’s helped me become a better man. Having him as a coach has made a real difference in my life.

Benefits

By mid-October, just two weeks into the month, . … even before Shaun closed his first personal deal that month

“This has been one of the roughest years of my life, but knowing that my team continues to thrive has kept me going.”

Shaun’s efforts quickly showed results:

  • Shaun experienced six-figure months repeatedly, highlighting the effectiveness of his coaching and team structure
  • His team members achieved personal milestones. One of his agents, Brandy, a former bartender, completely transformed her life by achieving a six-figure income, homeschooling her children, and managing a special needs child
From the Client
"The reason I do what I do is to impact people... It's happening—not just for me but for the people around me."
Workman Success Triangles
Shaun Ashley
RE/MAX Heritage
Inspiration

Shaun’s journey has become . for others

“Seeing my team members hit their personal goals—like Brandy’s success—is what truly makes this journey rewarding.”

Shaun’s focus on empowering team members and creating life-changing opportunities reflects his passion for impacting lives beyond financial success.

It’s not about just making money. It’s about making a difference in people’s lives.

Shaun Ashley’s transformation exemplifies how focusing on building a strong, self-sufficient team can lead to professional and personal fulfillment.

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Come see for yourself — Shaun’s results are typical of clients who apply the systems, processes, and behaviors their coaches identify as missing from their business.

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