Will Hosts Replace Landlords? Airbnb Thinks So.

A growing number of people are booking extended stays through Airbnb. Airbnb CEO Brian Chesky believes people value flexibility with their housing now more than ever. He predicts that extended stays (30+ days) will eventually replace the need for long-term leases and traditional landlords. A Shifting Culture Currently,10.6 million Americans earn income from rental properties.…

Read More

How To Create Memorable Real Estate Client Events

Client events create memorable experiences that can add to your team’s legacy. The goal with any event is to put your team’s name and service at the front of people’s minds in regards to real estate and getting out in your community. Putting on a fantastic client event once a year or even several times…

Read More

5 Tips for Mastering Real Estate Social Media Marketing

social media real estate marketing

Every real estate agent should have a social media marketing strategy. It’s an easy and low-cost way to get your name and brand top of mind to a large number of people. According to 47 percent of agents, social media marketing brings the highest quality leads compared to any other tech tool.  More than three-quarters…

Read More

Young Homeowners Are Getting Friendlier

Good schools, a spacious garage, and rad neighbors? Every homebuyer has a list of criteria for their dream home, and those criteria may be changing for your younger clientele. While millennials express more appreciation for neighborhoods and community, your marketing and messaging to younger prospects and clients may need to be updated to reflect their…

Read More

Using Real Estate Scripts to Convert More Leads

Whether you’re a new or experienced real estate agent, scripted, practiced dialogues can help you deliver the right message to your potential clients while prospecting. Real estate scripts can help you make each contact you have with a lead as effectively as possible.   The LPMAAM Script The first time you make personal contact with a…

Read More

Everything Real Estate Agents Need to Know About the Fair Housing Act

fair housing act

The month of April commemorates the passing of the Fair Housing Act of 1968 — a law that is still relevant for real estate agents today. Fifty-three years after the law passed, real estate agents remain in a unique position to uphold and advance the standards of fair housing opportunities as pillars of the communities…

Read More

How Agents Make Daily Profit with the DSH Tracker

For real estate agents, it’s difficult to measure a successful day versus an unsuccessful one. It’s not always clear whether a full day of work will amount to any real profit. After all, you’re your own boss; you don’t clock in. Your success is based on the activities you choose to fill your schedule with.…

Read More

Why Your First Hire Should Be a Client Care Coordinator

If you’re a real estate agent who is looking to start a team and you’re wondering which hire to make first, you should start by hiring and onboarding an admin — or more aptly referred to as a client care coordinator. Real estate teams who strive to serve a higher number of clients need a…

Read More

How to Hire, Onboard, and Retain Rockstar Real Estate Talent

The days of the solo agent doing it all are gone, and more and more real estate companies are moving to a team model. Creating a culture of productivity and building a team around your core values will help you recruit and retain superior talent. When you onboard correctly and offer the right tools and…

Read More