5 Tips for Mastering Real Estate Social Media Marketing

social media real estate marketing

Every real estate agent should have a social media marketing strategy. It’s an easy and low-cost way to get your name and brand top of mind to a large number of people. According to 47 percent of agents, social media marketing brings the highest quality leads compared to any other tech tool.  More than three-quarters…

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Using Real Estate Scripts to Convert More Leads

Whether you’re a new or experienced real estate agent, scripted, practiced dialogues can help you deliver the right message to your potential clients while prospecting. Real estate scripts can help you make each contact you have with a lead as effectively as possible.   The LPMAAM Script The first time you make personal contact with a…

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Finding Inventory in a Low Inventory Market

finding inventory in a low inventory market

It is easy for buyer’s agents to get as frustrated as their buyers when they can’t find a home due to low listing inventory, losing in multiple-offer situations, etc. But as the buyer’s agent, you have two options: you can be a part of the solution or part of the problem.   When you allow yourself…

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Everything Real Estate Agents Need to Know About the Fair Housing Act

fair housing act

The month of April commemorates the passing of the Fair Housing Act of 1968 — a law that is still relevant for real estate agents today. Fifty-three years after the law passed, real estate agents remain in a unique position to uphold and advance the standards of fair housing opportunities as pillars of the communities…

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How Agents Make Daily Profit with the DSH Tracker

For real estate agents, it’s difficult to measure a successful day versus an unsuccessful one. It’s not always clear whether a full day of work will amount to any real profit. After all, you’re your own boss; you don’t clock in. Your success is based on the activities you choose to fill your schedule with.…

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How to Hire, Onboard, and Retain Rockstar Real Estate Talent

The days of the solo agent doing it all are gone, and more and more real estate companies are moving to a team model. Creating a culture of productivity and building a team around your core values will help you recruit and retain superior talent. When you onboard correctly and offer the right tools and…

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Top 3 Reasons Real Estate Agents Quit the Business

Workman Success Systems coaches encounter nearly every pitfall a broker, agent, or team leader can experience. Unfortunately, our coaches have seen that new agents are especially susceptible to being dragged down by common problems that real estate professionals face.  These are the top three reasons why new real estate agents can’t succeed in real estate,…

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Real Estate Marketing That Works: Service Regardless of Opportunity

Serving real estate clients

In real estate, the purpose of your marketing and communications is to keep you top of mind when people in your sphere are ready to buy or sell. But if your message isn’t refined, your consistent contact can quickly turn to hounding and begging for business, and that doesn’t work. So what is your marketing…

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Delegation Do’s and Don’ts: Building Your Workflow

As the leader of a real estate team, you’ll eventually have to identify what responsibilities are yours and not yours. Believe it or not, saying no to certain tasks and activities is a massive part of leadership and lends itself, oddly enough, to a “can do” attitude in your leadership. When you know what tasks…

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