Business
Build a Powerful Online Presence for Your Real Estate Business in 5 Easy Steps
Real estate is a heavily marketed and highly saturated industry. As real estate agents, we need to be part-time marketers on a daily basis. We need to market our listings to potential buyers as well as ourselves to be hired for the job. Social media has shifted from an available marketing tool agents can use…
Read More5 Tips for Mastering Real Estate Social Media Marketing
Every real estate agent should have a social media marketing strategy. It’s an easy and low-cost way to get your name and brand top of mind to a large number of people. According to 47 percent of agents, social media marketing brings the highest quality leads compared to any other tech tool. More than three-quarters…
Read MoreUsing Real Estate Scripts to Convert More Leads
Whether you’re a new or experienced real estate agent, scripted, practiced dialogues can help you deliver the right message to your potential clients while prospecting. Real estate scripts can help you make each contact you have with a lead as effectively as possible. The LPMAAM Script The first time you make personal contact with a…
Read MoreFinding Inventory in a Low Inventory Market
It is easy for buyer’s agents to get as frustrated as their buyers when they can’t find a home due to low listing inventory, losing in multiple-offer situations, etc. But as the buyer’s agent, you have two options: you can be a part of the solution or part of the problem. When you allow yourself…
Read MoreEverything Real Estate Agents Need to Know About the Fair Housing Act
The month of April commemorates the passing of the Fair Housing Act of 1968 — a law that is still relevant for real estate agents today. Fifty-three years after the law passed, real estate agents remain in a unique position to uphold and advance the standards of fair housing opportunities as pillars of the communities…
Read MoreHow Agents Make Daily Profit with the DSH Tracker
For real estate agents, it’s difficult to measure a successful day versus an unsuccessful one. It’s not always clear whether a full day of work will amount to any real profit. After all, you’re your own boss; you don’t clock in. Your success is based on the activities you choose to fill your schedule with.…
Read MoreHow to Hire, Onboard, and Retain Rockstar Real Estate Talent
The days of the solo agent doing it all are gone, and more and more real estate companies are moving to a team model. Creating a culture of productivity and building a team around your core values will help you recruit and retain superior talent. When you onboard correctly and offer the right tools and…
Read MoreTop 3 Reasons Real Estate Agents Quit the Business
Workman Success Systems coaches encounter nearly every pitfall a broker, agent, or team leader can experience. Unfortunately, our coaches have seen that new agents are especially susceptible to being dragged down by common problems that real estate professionals face. These are the top three reasons why new real estate agents can’t succeed in real estate,…
Read MoreReal Estate Marketing That Works: Service Regardless of Opportunity
In real estate, the purpose of your marketing and communications is to keep you top of mind when people in your sphere are ready to buy or sell. But if your message isn’t refined, your consistent contact can quickly turn to hounding and begging for business, and that doesn’t work. So what is your marketing…
Read MoreDelegation Do’s and Don’ts: Building Your Workflow
As the leader of a real estate team, you’ll eventually have to identify what responsibilities are yours and not yours. Believe it or not, saying no to certain tasks and activities is a massive part of leadership and lends itself, oddly enough, to a “can do” attitude in your leadership. When you know what tasks…
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